Quick answer: calling is powerful but rule-bound. Screen numbers against the TPS and CTPS, have a lawful reason to call, keep it brief and respectful, and stop when asked. A call about a specific property to the right owner is very effective; random dialling is not, and may be unlawful.
Before you can contact anyone, you have to know who to contact. GalimAI finds the property owners most likely to sell - you can size a target list for your area in plain English, then use the methods below.
The rules first
Unsolicited marketing calls to numbers registered with the Telephone Preference Service (TPS) or Corporate TPS (CTPS) are not allowed without prior consent. Screen your list, keep records, and honour do-not-call requests immediately. This is general guidance, not legal advice - check current ICO and PECR rules.
When a call makes sense
Calling works best as a follow-up to a letter or message, or where you have a specific, relevant reason - a particular property or situation. That relevance is also what keeps the call welcome rather than intrusive.
The approach
Introduce yourself, state plainly why you are calling about their property, ask one question, and listen. Keep it short. If it is not a good time or not of interest, thank them and move on.
Why it's an opportunity
A call reaches the owner in seconds and lets you have a real conversation - if you have earned the right to make it.
- Immediate - no waiting for a reply.
- Human - tone and nuance a letter cannot carry.
- Best after a touch - warmer following a letter or message.
Call the right owners, not random ones
Use the GalimAI portal to find owners with a real reason to talk, then call compliantly.
Search the portalBook a callCommon questions
Can I cold call property owners in the UK?
Only within the rules. You must screen numbers against the TPS and CTPS and not make unsolicited marketing calls to registered numbers without consent. Keep records and honour opt-outs.
What are TPS and CTPS?
The Telephone Preference Service and its corporate equivalent are UK registers of numbers that have opted out of unsolicited marketing calls. You must screen against them before calling.
When is the best time to call an owner?
As a follow-up to a letter or message, or when you have a specific, relevant reason to call about their property. Relevance makes the call welcome and effective.
Guidance for UK property outreach, current for 2026. This is general information, not legal advice - check current ICO, UK GDPR, PECR and TPS/CTPS rules before running any campaign. GalimAI helps identify property owners likely to sell; how you contact them, and compliance with data and marketing rules, is your responsibility.