Home · Case studies · Development Site Success
LAND · PLANNING

Option agreement, planning success, and approval for nine houses on a previously refused site.

Wembley, Brent · 1 Forty Lane, Brent, Wembley HA9 9DZ
Wembley, Brent, GalimAI off-market case study
1 Forty Lane, Brent, Wembley HA9 9DZ
£60k
Option fee (5%)
9
Houses approved
£1.2m
Completion value

A site that had already been refused planning is exactly the kind of opportunity most buyers skip. GalimAI surfaced it anyway, and an option agreement turned it into approval for nine houses.

The challenge

A property with development potential but previous planning refusal for flats. Our AI identified the opportunity despite the planning history.

GalimAI strategy

  • Direct contact: reached the owner through targeted direct mail
  • Creative structure: option agreement subject to planning
  • Risk management: 5% non-refundable option fee, 18-month period

Exceptional results

  • Option fee: £60,000 (5% of £1.2m)
  • Planning success: secured approval for 9 houses
  • Total transaction fee: £120,000
  • Completion value: £1.2 million
  • Strategic outcome: successful planning and development opportunity

Sources & references

All targeting for GalimAI campaigns is built from public records. The references below underpin the analysis behind every case on this site.

01
Public director, ownership and filing data underpins SPV-level analysis.
02
Title and ownership information for England and Wales.
03
Statutory notices, charges and insolvency events.
04
Published price benchmarks used in area context comparisons.

Could the next one be yours?

Tell us your buy box. We’ll come back with 50 owners worth a letter, and a plan to get answers from them.